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Alabama Hotels Fare Better Than U.S. Average

FOR RELEASE August 30, 2009

POINT CLEAR – Alabama hotels have suffered less than the nationwide average in occupancy rates and room prices so far this year, state tourism director Lee Sentell told 270 officials Sunday at the opening of the annual tourism conference at the Grand Hotel. The percentage of occupied hotel rooms in the U.S. dropped 7.1% during the first six months of the year versus Alabama’s decrease of 6.6 percent, he said, quoting Smith Travel Research.

Family vacations in June pushed Alabama's occupancy rate up to 58% as compared with the six month average of 53% he said.

The average room rate dropped of 8.6% nationally compared to a 3% drop in Alabama during the same period, Sentell said.

Nationally, the average room rate for the first six months of the year was $98.78, compared to Alabama’s average rate of $72.19.

Contact: Lee Sentell cell 334-242-4366

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